I created a website years ago for Orland Park real estate but at the time there wasn't any talk about hyper-local niche websites. What does that term mean? It could mean anything from a website created for Senior Lifestyle & Living, real estate for members of the Armed Forces, golf properties, beach properties, etc. It can also mean a site created for a specific area such as one town or even a subdivision.
The reason I shut down the website in the past was because I didn't understand the power of keeping things local. Most real estate agents take business where they can get it, and I work in about 40+ different towns in the southwest Chicago suburbs.
Over the years I've heard of some agents that work a very small area. One real estate agent works within a mile radius. She states that she can walk to any of her listings. I don't know how she can make a living in such a small territory and I wonder if she turns down buyers who want to venture out of her boundaries.
I also met a gentleman who did the websites for a brokerage in Florida where agents were assigned an area (normally unheard of in real estate sales) and the websites pulled in the leads for these agents. He said they made more money working those small areas than they ever did before, selling wherever business brought them.
As real estate agents we sometimes spread ourselves too thin in areas covered. We don't make our mark in any one of them. I did create one local real estate niche site for Oak Lawn that held it's #1 position for many years. I used to live there so it was a perfect match. But now my office and home are in Orland Park (I live in Homer Glen with an Orland Park address), and I want to make my presence in these two villages. I was listed as a 5 Star Real Estate Agent for Orland Park in Chicago Magazine's October 2012 issue and am hoping to make it again this year.
Please visit the site if you're interested in Orland Park. It offers more than just real estate.
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