How Are Buyers Searching for Palos Park Homes?

When you run a website and you're serious about it producing for you, you have to periodically check how people are finding you.  There are analytics with most sites and many of us use Google webmaster tools.  Another source I use is Google Adwords keyword tool.

That tool told me that most people looking for property in Palos Park are using the term Palos Park homes.  But I was surprised to learn that the amount of those searches is very low.  This has been a prestigious southwest Chicago suburb for as long as I can remember.  In fact, it was always the highest priced area suburb until 2010, when Lemont real estate took the top spot.

Does that mean Palos Park has lost its appeal?  I personally think many buyers figure they're priced out of Palos Park because of its high priced reputation.  I've shown many homes in the village and a buyer can certainly get better value in some of the neighboring suburbs.  I remember showing homes in the $300,000's that were pretty original (old fashioned).  Many of the homes in that price range had standing water in basements and smelled musty with or without obvious water damage.  Quite a few were true handyman specials.

So why is the value so high?  This is a beautiful village that first attracted artists and the village was considered an artist's colony.  The beautiful forest preserves can definitely give one inspiration.

Lots were usually larger in Palos Park than surrounding villages and had a more country, almost rural feel but shopping and "city living" amenities were close by in the other towns.  It is also one of the southwest suburbs that isn't too far out where horses are allowed.

Although there have been some subdivisions built in Palos Park over the years, most people associate the beautiful village with the unique custom homes built into the surrounding forest preserves.  Time will tell when and where prices will stabilize in the village.