Saturday, June 5, 2010

REALTORS Banding Together to Help One of Their Own

Carolyn CapalboReal estate is considered a notoriously cut throat business to be in. Agents stealing other agent's clients, agents trying to sell their own listings and not cooperating with others on the MLS and the list goes on.

But right now, many real estate agents are joining together to help a fellow REALTOR, Carolyn Capalbo, who has lost her good name on Google and other search engines due to a political sex scandal. You might remember the story of the past New York Governor, Eliot Spitzer and his participation with a prostitution ring.

One of his favorite "gals" has a mother with the same name as Carolyn's. So now when you search for Carolyn Capalbo, the REALTOR, you see links to the scandal and even worse, bikini clad photos of the daughter involved in the former governor's downfall.

You might think that most people would realize it's not the same person, but people that know Carolyn somewhat have asked her if that is her daughter (the last names are different). So if acquaintances aren't sure, imagine how new real estate prospects might feel when they search her name and find this sleazy stuff.

Because of this, for those agents that care, many are providing links to help Carolyn regain her rightful search engine position so those unsavory stories get pushed out of the way and are no longer competing for her good graces with fellow agents (that might be thinking of sending her a referral) or future clients. It just proves that in a competitive business such as real estate, there are good agents that care enough to help one of their own.

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